For Kia's AAPI Always On Social program, TEN turned World Cup fever into a Telluride moment. We cast magnetic AAPI creators, actor Sam Li, actress and producer Alicia Hannah Kim, and rising star Michael Bow, and built a collab video around a clever misdirect. Leaning on the real off-screen chemistry between the three talents, the collab channeled the AAPI community's outsized passion for soccer into culturally fluent, high-energy storytelling that felt native to the platform and moment. The result: a collaboration that drove standout reach and engagement across Instagram, proving that the sharpest way to reach a diverse, multifaceted audience is through the creators they already trust.