For the second year, Hyundai Motor America partnered with the Los Angeles Public Library and the Library Foundation of Los Angeles, donating $25,000 to celebrate the 2026 AAPI Heritage Month and support literacy in the Asian American communities. The scope of this campaign included a media PR event with all key stakeholders and online/offline Hyundai brand exposure in the forms of social media/e-newsletters and on-site promotional materials during the AAPI Joy Festival, held at the LA Central Library. This campaign was a success, generating a combined 13M+ media impressions, and 128K+ in-person impressions at the LA Central Library. In addition, the 1-day AAPI Joy Festival held at the LA Central Library saw more than 3,000 attendees.